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Holidays Boost Sales
It is no secret that in the United States, companies love to run sales and promotions around special days, such as holidays. Inserting products and services into traditions surrounding holidays can be an effective way increase sales. The key is to match up messaging for your products and services with holidays that compliment your brand.
Think Outside the Christmas Box
The easiest holiday to market around is Christmas. Most businesses can figure out how to position themselves as a desirable gift during the holiday that is all about gift giving. That is probably why the holiday has grown to be the most profitable holiday of the year, each year.
However, Christmas in not happening again for a while and we want to encourage you to consider marketing around other holidays, such as Valentine’s Day. This may be tricky, depending on your type of business. If you are not in the chocolate or greeting card business you may think there is not enough “love” to go around for your business during this holiday. But we think it is worth attempting to woo some buyers with promotions around this holiday.
The Opportunity
There is a lot of money to be made! Did you know that 1 in 2 people in the united states make purchases around this holiday? In fact a study done by Fundivo suggests that in 2016, there was an estimated influx of 19.7 billion dollars in sales surrounding the holiday.
This is a snapshot of spending from year to year:
Provided by: Fundivo
Here is the spending by category
Provided by: Fundivo
If you don’t see your business type in this list don’t worry. You can use some creative messaging to insert your brand into the holiday. Start by thinking about what the holiday represents and relate it back to your brand. Valentine’s day is all about love and friendship so simply running promotions and using messaging around expressions of love and friendship can make your brand relevant.
Still not convinced? Here are three promotions you can run around valentine’s day for just about any business:
1. Buy one get one: for a friend or a loved one
2. Discount: on the products or services you love the most
3. Free with purchase: for loyal clients that you want to love right back
If for some reason you just can’t think of a way to spin a sale or promotion around this holiday do not despair. Maybe you can package your product or service with the popular item categories. Still not sure? We can help: Click here to talk to one of our marketing experts. We will chat with you and give you some ideas for FREE. We also have a complete list below of other holidays that may be a fit for you to plan around. Have fun, get creative with your messaging and let us know how it goes!
February 2018
4 Super Bowl Sunday
14 Valentine’s Day
18 National Drink Wine Day
19 Presidents’ Day
March 2018
2 Employee Appreciation Day
12 Plant a Flower Day 17 St. Patrick’s Day
29 National Mom and Pop Business Owners Day
April 2018
1 April Fool’s Day
1 Easter 17 Tax Day
27 Arbor Day
May 2018
1 May Day
5 Cinco de Mayo
13 Mother’s Day
28 Memorial Day
June 2018
2 National Trails Day
14 Flag Day
17 Father’s Day
21 First Day of Summer / Summer Solstice
July 2018
1 Canada Day (CA)
4 Independence Day (US)
18 National Hot Dog Day
30 National Cheesecake Day
August 2018
1 National Girlfriends Day
9 Book Lovers Day
15 National Relaxation Day
21 Senior Citizens Day
September 2018
3 Labor Day (US)
8 International Literacy Day
22 Autumn Equinox
26 Johnny Appleseed Day
October 2018
1 National Homemade Cookies Day
13 National Train Your Brain Day
29 National Cat Day
31 Halloween
November 2018
11 Veterans Day
22 Thanksgiving (US)
23 Black Friday
24 Small Business Saturday
26 Cyber Monday
27 Giving Tuesday
December 2018
2 First Night of Hanukkah
24 Christmas Eve
25 Christmas Day
31 New Year’s Eve