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Staying in front of people with relevant and engaging content is an effective way to gain more customers. But it can be a lot of work. It can also get very expensive very fast. Investing in graphic design, copywriting, video and content distribution via a traditional or digital media can be very overwhelming for the average small business or start-up. Fortunately, there are many automation tools out on the market today that can make it easier and a lot more affordable to stay in front of people on a consistent basis. These automation tools can take some time to set up but in the long run, they will cut down on the time you have to spend on your advertising. In many cases, they can also cut down on the time to need to spend following up to close a sale. There are many automation tools out there and today we want to invite you to consider two of our favorites.
Ontraport
At the top of our list is Ontraport, a comprehensive CRM (Client Relationship Management) systems that allow you to minimize the time you spend sending content directly to your email or text list. Imagine emailing each contact in your contact list on their birthday or another special day, without having to think about it. With ontraport, you can program emails and text messages ahead of time so that they are triggered automatically. All messaging can be personalized based on behavior, interest and pain points.
Ontraport can also save you time when it comes to providing your customers with valuable service. For instance, you can create onboarding campaigns for new customers to provide them with important information as they need it. This is especially valuable if you have a service-based business that requires a customer education process. Imagine all of the time you will save in answering frequently asked questions if you simply set up emails that address the questions beforehand?
Automating the way you manage leads can also save a lot of time. With Ontraport you can create landing pages to capture leads based on specific interest and promotions and the set up the follow-up emails, text messages or phone calls.
Acuity Scheduling
If you have a service based business or if you are a busy entrepreneur we recommend Acuity Scheduling. This tool will save you a lot of time because it allows your customers and prospects to schedule services and appointments directly to your calendar. It also sends them email confirmations and reminders so you don’t have to.
You can integrate this self-scheduling tool with your email marketing to prompt people to book services for you and experience some really nice results from your email marketing. Imagine how much time you can save if you program your CRM to send out an email for a specific service promotion with a link to your Acuity system. The combined resources can save you the time you would have to spend going back and forth with people to prompt a service request then figure out a time that works, then having to remind them about the appointment.
Here are 360 Marketing Plus we have helped many businesses work smarter with both of these tools and would be happy to provide you with a free demonstration of either one. Simply click here to book an appointment: Schedule a Demo