Have you ever browsed the web for shoes or a couch or whatever and then noticed how the very same items you were perusing just happened to appear o your Facebook feed? If so, you are not alone. Almost everyone who uses Facebook has told us that they have experienced this form of retargeting. (See the example below ⤵️)
In fact, most business owners we talk to have told us that they would love to do something like this but don’t explore it because they think it’s expensive and very complicated.
We are happy to tell you that retargeting like the big corporations in very complicated and very expensive BUT if you are a small business there is a way that you can mirror the strategies to increase the ROI in your Facebook campaigns, no matter what your budget is.
The secret to how to do it is, PIXELS! Pixels are unique sets of code that you can generate from your Facebook advertising account. Generating a pixel is FREE and each ad account can generate one pixel code.
You can embed the PIXEL code into your website so that your Facebook account can track who visits your website. This information can be used to design your Facebook campaigns to retarget those people and even gain insights as to how many of the clicks you got to your site become sales, leads and more.
Retargeting is a very effective way to convert a customer on the fence into a purchasing customer. It makes sense to focus ads on the warm leads that know who you are. If you are not using pixels you could be spending money to target cold leads rather than warm leads that already know about you and your brand.
You can google and search youtube for tons of tips and tutorials that show you how to create pixels and how to embed them on your site. You can also find a lot of tips on how to set up your Facebook ads using pixels.
Want us to just set the Pixels up for you? If you are an existing customer, we probably have you set up already!
If you are interested in our Facebook advertising services, please contact us to schedule a FREE consultation! We would be happy to help you set up your pixels for you at absolutely no charge. Email us! [email protected]