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Video is one of the most effective ways to engage consumers and get them to share your content. Yet many business owners hesitate to integrate video media into their marketing because they believe it is cost prohibitive and too time consuming. If you can relate, we want to help you overcome these obstacles. Watch our short video example of a video marketing strategy that is both effective and affordable:
If you want to make you own videos we have some tips for you to make them awesome. We included three different platforms but of course you can reach out for advice if you are looking at video for other places:
Television Commercials
- The most common are between 30-60 seconds
- Shorter 10-15 second commercials can work well for branding
- Include a call traction/contact information in the lower third
- Make sure your video is in HD so it looks good on any screen
- Include a variety of scenes and angles to keep the audience engaged
YouTube Videos
- Videos under 5 minutes are best
- Begin each video with an intro of your topic
- Insert a brief branding element (5-10 seconds)
- Deliver what you promised
- Close with an call to action
Facebook Videos
- 15 second videos are most popular
- Longer videos can work well too if they have a story, testimonial etc
- Funny videos are the most shared
- Simple live videos, slide show videos with music can work well
- Most videos are viewed without audio so it’s important to include subtitles or text
Compelling Facts About Video:
- Including video on a landing page can increase conversion rates by 80% or more
- 90% consumers say videos are helpful in their decision making
- 92% of mobile video consumers share videos with others
- 1/3 of online activity is spent watching a video
- YouTube is the second largest search engine with over 3 billion searches each month and 100 hours of video uploaded every minute
(*source: insivia.com)