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Are you an entrepreneur and mother? If so you are not alone. Motherhood can equip you with a set of skills that you can apply to entrepreneurial endeavors. Think about it, starting and growing a business is a lot like birthing and raising a child. In the beginning, both are extremely vulnerable and require constant care and attention. As they mature, the priorities shift from survival to growth and development. If you are an entrepreneur and a mother, chances are that you capable of excelling at both roles because they require the same set of skills; at least in theory.
You Probably Feel Like You Suck
But allow me to get real here. If you’re a mom and you are running a business, you probably don’t feel that way. Most entrepreneurial moms either feel like they are excelling at one or none of these roles. Balancing responsibilities in both areas can be tricky because motherhood and career are often incompatible. While the skill sets required to raise kids and grow businesses may be the same, they don’t exactly get along with each other. Every working mom (entrepreneur or not) has had to choose between a work obligation and an important activity with their child. For instance, I once had a huge workshop that I had prepared for months and the day of the event, my child came down with a fever and I had to choose between following through with my event or staying home to care for my child.
Managing Impossible Decisions Never Ends
Decisions like these can often take a toll of working moms and are partially the reason why many of us decide to start our own business. We hope that as our own boss we can take back control of our schedules and avoid having to choose between our work and our children. Spoiler alert for mom’s that have not taken the entrepreneurial leap yet – even if you are your own boss, you cannot avoid having to choose! The truth is that being a mom and entrepreneur does not automatically eliminate the incompatibility of the two worlds you will be living in. But with a few hacks and a lot of patience you can minimize the frequency with which these your two worlds collide so you can actually be and feel successful in both areas.
A Solid Strategy Can Make a Difference
If this resonates with you and you have started a business or are planning to start a business and need help with your marketing, I want to invite you to connect with me. For the month of May, I will be offering Mom entrepreneurs a FREE “Entrepreneur Mom Playbook” with the purchase of any Marketing Strategy Session. In addition to the Marketing Strategy Session, mom’s will receive a personalized plan minimize the need to choose between your kids and your business. We will review the hacks I have personally used to manage my business and my role as a mom of 4 young boys ages: 10, 8, 6 and 4. Your plan will include customized strategies to:
- Manage your time to get more done each day
- Use free project management tools to stay on top of tasks
- Use automation tools to cut down your workload
- Work your business into quality time with your kids
- Work your kids into your business production
- Get your family to support your business
- Use your business to teach your kids about business
To learn more about our marketing strategy sessions click here to receive a FREE 15-minute assessment and you will receive a free instant download with a list my favorite productivity tools: https://360marketingplus.com/moms/
Cut Yourself Some Slack!
Whether or not you decide to take advantage of this offer I want to encourage you to cut yourself some slack and remember that you don’t have to be everything to everyone always. Both your business and your children can thrive with a lot less hand-holding than you think. Feeling guilty is counterproductive and doubting yourself is even worse. Take comfort in the fact that there are over 11.6 million (11,615,600) women-owned businesses (as of Jan 2017) and that the number of women-owned businesses has grown 114% compared to the overall national growth rate of 44% for all businesses. If they can do this, you can too!