With the advent of the internet, quality photography has become increasingly important. Customers often shop products and services online before ever stepping foot in a store. In fact, many customers decide wether to call or visit a business by the images they see on the internet. This means that your customers are probably searching google, Facebook and peruse websites by name to learn more…
Let’s talk about Facebook! It is a given that if you have a business or brand and don’t have a Facebook presence, you are missing out. Or is it? Many disappointed business owners will argue that Facebook has nothing to offer them because they have “tried” it and it did nothing for their business. We would like to offer some insights to help you reconcile these…
We have outlined three best practices that you can implement with minimal time and money to help you get more out of your marketing efforts. You may already have these covered if you have been in business a while. Feel free to share these tips with someone who is just getting started or who could benefit from stepping things up a bit. These three steps can…
It may seem counterintuitive to promote images and posts that portray anything other than your best qualities. But clothing your brand in perfection is actually one of the best ways to get overlooked on social media. Why? People go to social media to interact and engage with people and brands that are interesting and relatable. If your content portrays a brand that is too buttoned…
If you own a business or are thinking about launching a business, you are going to need to either buy or create graphics for your business. For example, you may need to create a logo that will serve as a graphic identity for your brand. But before you invest in a logo or any other graphic for your business you may wish to avoid the…
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