In honor of the Valentine’s day month, we decided to share our free resource for February, in the form of a love story. While the characters are fictional, the lessons are very real. The Romance Between Sales & Marketing Once upon a time, there was a hopeless romantic named Marketing. Marketing was awesome and in many ways perfect. Marketing was interesting, funny, entertaining and memorable….
Please enjoy this FREE version of our Media Planning Spreadsheet. It is design to help you evaluate advertising opportunities for your business. Need a little help figuring out which media outlets are within your budget? We shop them all and can give you a quick overview. Schedule a free media buying consultation and we would be happy to give you the insights you need…
The holidays are here and the season “presents” ?(pun-intended) an excellent opportunity to strengthen your brand by investing in give-aways, charity and corporate gifts. Gifts can help you make a special connection with your customers and prospects, especially during this time of year. The holiday season invites a dialogue of warmth and giving in the community and companies that join that dialogue with charitable campaigns and gifts are…
Have you ever browsed the web for shoes or a couch or whatever and then noticed how the very same items you were perusing just happened to appear o your Facebook feed? If so, you are not alone. Almost everyone who uses Facebook has told us that they have experienced this form of retargeting. (See the example below ⤵️) In fact, most business owners we talk…
We are so excited to announce the launch of our new and improved website. It was designed to provide our clients and friends with more relevant information and resources to help you grow your business through marketing strategies that help you get social, get liked and get results. Check out these new features: Calendar of Events If you are looking for networking opportunities or…
With the advent of the internet, quality photography has become increasingly important. Customers often shop products and services online before ever stepping foot in a store. In fact, many customers decide wether to call or visit a business by the images they see on the internet. This means that your customers are probably searching google, Facebook and peruse websites by name to learn more…
Let’s talk about Facebook! It is a given that if you have a business or brand and don’t have a Facebook presence, you are missing out. Or is it? Many disappointed business owners will argue that Facebook has nothing to offer them because they have “tried” it and it did nothing for their business. We would like to offer some insights to help you reconcile these…
We have outlined three best practices that you can implement with minimal time and money to help you get more out of your marketing efforts. You may already have these covered if you have been in business a while. Feel free to share these tips with someone who is just getting started or who could benefit from stepping things up a bit. These three steps can…
It may seem counterintuitive to promote images and posts that portray anything other than your best qualities. But clothing your brand in perfection is actually one of the best ways to get overlooked on social media. Why? People go to social media to interact and engage with people and brands that are interesting and relatable. If your content portrays a brand that is too buttoned…
If you own a business or are thinking about launching a business, you are going to need to either buy or create graphics for your business. For example, you may need to create a logo that will serve as a graphic identity for your brand. But before you invest in a logo or any other graphic for your business you may wish to avoid the…
Español